Marketing

Why Medical SEO Experts Offer A Vital Service

Gary Thomas Marketing , , 0 Comment

It’s no secret that business has changed over the last decade. Competition has become more intense and the sheer number of professionals entering the job market has increased dramatically. However, what has changed most dramatically is the way that the average person shops around for goods and services. If one looks at the facts and figures it is startling to realize that the total value of global eCommerce sales totaled around 4.28 trillion US dollars.

Now although most medical practices will not be selling the services of their doctors over the Internet this gives some idea of the growing preference that consumers have for sourcing products, services, and information over the INternet. With 400 million active websites out their Doctors and practices need to be aware that if they are not on the Internet they are at a severe competitive disadvantage.

One of the ways that practices can remain competitive and attract new patients is through building trust and showcasing their areas of specialty on the Internet – and that is where medical SEO experts come into play.

Search Engine Optimization is a fairly simple concept to grasp. It is the use of phrases and words that attract the attention of the algorithms that elevate organizations in search engine results. In reality, medical SEO experts do far more than simply come up with the keywords and phrases that will attract the attention of those algorithms and ensure that the medical practice appears on that all-important first page of the potential patient’s search results. The entire design and content of a website require specialist attention.

But that is only the beginning of the job. In order to make sure that SEO contributes to feeding the sales funnel the SEO approach must be continually monitored and the results must be the foundation of continued efforts to tighten any marketing program that relies on the Internet.

All of these activities are tremendously time-consuming – and that is why many medical practices turn to external advisors to handle their marketing and SEO efforts (including their activities on social media). It saves time and money and the return on investment can be significant. Having an SEO expert who will handle the day-to-day challenges that are part and parcel of marketing on the Internet is no longer an optional extra when it comes to reaching the correct target audiences – it is quite simply a strategic imperative that has a direct impact on the bottom line of the practice.

5 Tips for Marketing Plastic Surgeon

Gary Thomas Business, Marketing , 0 Comment

It is getting more expensive to market a plastic surgeon. In addition, many plastic surgeons do not have time to learn different marketing strategies. It is much better to use proven marketing strategies for marketing plastic surgeons to avoid wasting your time and money.

Here are the top tips for marketing plastic surgeon:

  1. Use Search Engine Optimization

Use SEO to increase the search engine rankings of your website. It is cheap to use SEO to promote a website. Increasing your website’s ranking increases your organic traffic. The organic traffic is highly targeted. It is easy to convert this traffic. Therefore, you can use SEO to market plastic surgeons.

  1. Content Marketing

Love creating content? If so, then create useful and relevant content and distribute them on the internet. People usually search for information before choosing a plastic surgeon. They need to learn more about the potential plastic surgeon before making their decision. Most of these people will read your content. If your content is useful, they are more likely to call you.

  1. Purchase Online Ads

It is expensive to purchase online ads. Therefore, you need to know what you are doing before purchasing online ads since you may end up losing your marketing budget. The good thing about purchasing online ads is getting instant traffic. You must target the right keywords to ensure you are getting highly targeted traffic.

  1. Create a Blog

If you are passionate about helping people, you can create a blog to help your potential patients. You will use your blog to educate your blog readers and build trust. If someone finds your blog, they are more likely to spend several minutes reading your blog posts. The person is more likely to call you.

  1. Use Social Media

People currently spend more time on social media. It is now easy for new businesses to build their brand on social media. Therefore, you can use social media to build your brand and increase the number of your followers. You can share before and after photos of your previous patients to prove you know what you are doing.

Marketing plastic surgeons does not have to be hard. You have to choose proven marketing strategies to help you get more patients. However, some plastic surgeons do not focus on one marketing strategy. They jump from one marketing strategy to another. You must focus on one or two marketing strategies to get good results.